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Australian Trade Mark Practice: Selecting, Registering and Managing Trade Marks

Practice Area:

Intellectual Property

Author:

Chris Sgourakis

A practical step-by-step guide on how to register, select and manage trade marks

Published: 16 May, 2025

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Product Format	Details	Qty
Book: Paperback was AUD$ 175.00 Special Price AUD$ 131.25	Print-On-Demand ISBN: 9780409361599
Print-On-Demand This book is printed on demand. Print-on-Demand orders will be supplied directly from the Printers, please allow despatch within 4 – 6 business days
eBook: ePub was AUD$ 175.00 Special Price AUD$ 131.25	In Stock ISBN: 9780409361605

Product description

Australian Trade Mark Practice: Selecting, Registering and Managing Trade Marks is the essential guide to navigating the intricate world of trademark law with confidence and precision. This meticulously crafted resource leads you through every stage of the trademark process - from filing your application and identifying your mark to drafting detailed specifications and overcoming IP Australia objections. With in-depth coverage of critical legal concepts, you gain not only the knowledge to tackle common challenges but also the confidence to guard your brand’s integrity.

The book stands out with its unique tables that compile hundreds of trademark cases, complemented by clear flowcharts, screenshots, and trademark images designed to simplify even the most complex procedures. Whether you are conducting clearance searches, ensuring proper mark usage, or venturing into international registration, this guide empowers both practitioners and entrepreneurs to secure and manage their intellectual property with unparalleled expertise and ease.

Features

Practical step by step guide on how to register, select and manage trade marks
Unique tables collating and sorting hundreds of trademark case and a number of flowcharts showing different processes

Related Titles

Burrell and Handler, Australian Trade Mark Law, 3rd edition
Andrew Sykes, Australian Trade Mark Opposition Law, 3rd edition

Table of Contents

1. What is a Trade Mark and Why Register?
2. Identifying the Trade Mark to be Registered
3. Drafting a Specification of Goods and Services
4. Identifying the Owner of a Trade Mark
5. Steps in Filing an Australian Trade Mark Application
6. Series Trade Mark Applications
7. Divisional Trade Mark Applications
8. Examination of Trade Mark Applications and Time Limits
9. Legal Considerations for Selecting a Registerable Trade Mark
10. Marketing Considerations for Selecting a Trade Mark
11. Grounds for Rejection of a Trade Mark Application
12. Distinctiveness
13. Substantial Identity
14. Deceptive Similarity
15. Similar and Closely Related Goods & Servies
16. Trade Mark Use
17. Intention to Use
18. Trade Mark Infringement
19. Passing Off & Australian Consumer Law
20. Overcoming an Examiner’s s41 Non-Distinctiveness Objection
21. Overcoming an Examiner’s s44 Prior Mark Objection
22. Trade Mark Oppositions
23. Revocation of Acceptance by Would-Be Opponent
24. Revocation of Recent Registration by Would-Be Opponent
25. Non-Use Removal Actions
26. Trade Mark Clearance Search
27. Trade Mark Co-Existence Agreements
28. Assignment of Trade Marks
29. Licensing of Trade Marks
30. Proper Use of Trade Marks
31. Trade Mark Watches and Oppositions
32. Opposition Strategies of Three Well-Known Trade Mark Owners
33. Best Practices for Managing Trade Marks
34. International Trade Mark Registration
Appendix A Reported decisions on deceptive similarity of word marks, by product and service types
Appendix B Goods vs goods, services vs services, goods vs services: reported decisions and guidelines on similar and closely related goods-services

Featured Authors

Chris Sgourakis

Australian Trade Mark Practice: Selecting, Registering and Managing Trade Marks

Print-On-Demand

Featured Authors

Chris Sgourakis

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