Advertising and Marketing Law in Canada, 6th Edition

Brenda Pritchard, B.A., J.D., has 35 years of experience practising exclusively in advertising and marketing law. Brenda's practice includes: advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and negotiation; Ad Standards hearings and defending against misleading advertising charges. Brenda is a prolific writer and speaker on advertising law in Canada and internationally, past Industry Group Leader for Manufacturing, Sales and Distribution, past leader of the firm's Advertising, Marketing and Regulatory Law group for 10 years and member of the ABA, CCTFA and AdLaw International. Consistently named one of Canada's 500 leading lawyers by Lexpert, recognized by Martindale-Hubbell, Acritas Stars, Best Lawyers and first named Lawyer of The Year for Advertising Law (Toronto) in 2010 by Best Lawyers. In 2017 Brenda was honoured with a Zenith Award and was named one of the Top 13 Female Acritas Stars globally in 2018.

Susan Vogt, B.A., is a partner in the Gowlings' Toronto office and past co-leader of Gowlings' Advertising, Marketing and Regulatory Affairs Practice Group. Susan has over 30 years of experience in advertising and marketing law, and has been listed for many years in the Best Lawyers in Canada Guide, Chambers Canada as well as the Lexpert and Martindale-Hubbell directories as a leading lawyer in this field. Susan practises exclusively in the areas of advertising and marketing law and trade-mark prosecution with an emphasis on the automotive, packaged goods and pharmaceutical sectors. Fluently bilingual, Susan practises in both English and French. Her practice focuses on packaging, print and broadcast ads, social media and privacy issues, contests and promotions, food and drug regulatory issues, comparative advertising disputes, sponsorship agreements, trade-mark and copyright licences, and trade disputes before Advertising Standards Canada. A frequent speaker at advertising industry conferences, Susan has written dozens of columns on marketing law as a regular contributor to Strategy magazine.

Daniel Cole is a partner in Gowling WLG’s Intellectual Property Group, practising exclusively in the areas of advertising and marketing law. His practice focuses primarily on contest design & review, automotive advertising, packaging & labelling and advertising copy review. He also advises clients on consumer protection law and the legal logistics of developing e-commerce platforms. A large part of Daniel’s practice involves advising on social media legal issues, including the design of targeted social media programs for a wide range of social media platforms, drafting social media policies and managing public relations concerns. With extensive experience in social media and marketing, Daniel is able to help his clients navigate a complex and constantly evolving landscape. He regularly works with client’s legal and executive teams to manage risk and streamline processes related to their advertising and marketing procedures. He is a frequent speaker and author on social media and advertising law (including at the Association of Corporate Counsel, Lexpert®, IT-CAN and the Brand Activation Association), and was previously adjunct faculty at Osgoode Hall Law School. Ranked in Chambers Canada and Best Lawyers for Advertising and Marketing, and named an ‘Acritas Star’ in 2018.