IP Strategy, Valuation, and Damages
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IP Strategy, Valuation, and Damages, provides accessible and actionable information about intellectual property in a business context. The book begins by explaining foundational elements of IP, including the different types of IP, their unique characteristics, and their relevance in business, before moving on to valuation of IP, quantifying infringement damages, and how to use IP in business strategy articulation and execution. Each topic is addressed theoretically, linking familiar business concepts and frameworks to IP, and is punctuated with illustrative examples that provide real -world context and immediacy to the discussion.
The 2021 edition ISBN is 9781663307279.
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Table of contents
Chapter 1 Introduction to Intellectual Property
Chapter 2 The Role of Intellectual Property in Society
Chapter 3 Principles of Intellectual Property Valuation
Chapter 4 Intellectual Property Infringement and Damages
Chapter 5 Strategic Management of Intellectual Property
Chapter 6 Managerial Uses of Intellectual Property
Chapter 7 Variables Affecting Intellectual Property Management