Intellectual Property Culture: Strategy and Compliance
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Intellectual Property Culture: Strategy and Compliance by Eric M. Dobrusin & Ronald A. Krasnow: With the increasing public awareness of patents, U.S. Congress having enacted patent reform, and the U.S. Supreme Court taking on expanding numbers of patent cases, the pressure on innovation-based organizations to define and improve their intellectual property culture is higher than ever before. The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. IP laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets.
Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless and productive as possible. This Second Edition offers more practice tips, coverage of the America Invents Act (passed in 2011), recent Supreme Court patent cases, and new appendices featuring additional helpful and practical tools.
With decades of combined experience in both the law and business of intellectual property, Dobrusin and Krasnow deliver an excellent guide for any company seeking to develop or improve its IP program. Filled with illuminating examples and anecdotes from the authors' real-world experiences, the book contains valuable practical advice along with sample agreements, notice letters, employee training materials, patent status reports, IP policies, questionnaires, timelines, and other resources.
• Helps attorneys and executives build a business culture in which the development and management of intellectual property is straightforward and productive
• Offers valuable practical advice along with sample agreements, notice letters, employee training materials, patent status reports, IP policies, and other helpful resources
• Contains illuminating examples and anecdotes from the authors' real-world experiences
• This Second Edition offers more practice tips, coverage of the America Invents Act (passed in 2011), recent Supreme Court patent cases, and new appendices featuring additional helpful and practical tools
"Dobrusin and Krasnow have developed a remarkable guide to a complex issue, striking a good balance between the arcane and the practical and providing a rich toolbox for any executive interested in understanding and managing the huge asset that IP represents. A must-read in the global technology age." --Dominique Gimbert, L&L Products Group of Companies
"This book will serve as an excellent resource for attorneys tasked with overseeing a company's IP strategy, especially those new to a corporate/in-house position who must define the role and influence corporate strategies and metrics, as well as non-IP attorneys and business executives involved in this process." --Derek Minihane, Head of IP Strategy, Cochlear
"it is neither a manual for practising lawyers in private practice nor a set of rules for in-house IP portfolio management, but rather a book to be shared by those two legal cultures as a means of enabling client and attorney to function smoothly together as they identify, discuss and seek to achieve their goals." --IPKat
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Table of contents
CHAPTER 1 The Intellectual Property Culture
CHAPTER 2 Building the Culture
CHAPTER 3 Making the Culture Contagious: Intellectual Property within an Organization
CHAPTER 4 The Role of Counsel
CHAPTER 5 Earning Respect for Your Intellectual Property
CHAPTER 6 Giving Respect to Valid Patent Rights
CHAPTER 7 Constructively Sharing and Transferring Intellectual Property
CHAPTER 8 Toward a Successful Intellectual Property Strategy
CHAPTER 9 Trade Secrets and Other Intellectual Property
CHAPTER 10 Confidential Information and Effective Corporate Trade Secret Programs
CHAPTER 11 Patenting Inventions
CHAPTER 12 International Flavor
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