Lexis Nexis Creating an Online Publishing Strategy for Law Firms eBook
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Product description
In Creating an Online Publishing Strategy for Law Firms, you will learn how to:
• Design a strategy to guide your firm’s publishing efforts and integrate them with your business development and branding plan.
• Choose the best platforms for your content, including blogs, newsletters, and more.
• Distribute your content through a variety of channels, from magazines and other old media to Facebook, LinkedIn, Twitter, and other new media.
• Create a publishing culture within your firm that motivates participation in and contributions to the publishing strategy.
• Measure the effectiveness of your firm’s publishing efforts, including the best metrics and tools to gauge the return on your investments.
eBooks, CDs, downloadable content, and software purchases are noncancelable, nonrefundable and nonreturnable. Click here for more information about LexisNexis eBooks. The eBook versions of this title may feature links to Lexis+® for further legal research options. A valid subscription to Lexis+® is required to access this content.
