Ramsay on Technology Transfer, 3rd Edition

Ramsay provides us a technology law primer that not only will teach the non-specialist lawyer and entrepreneurs about intellectual property laws in the industrial context, but also the business issues around the technology involved as well. Written in a clear and user-friendly manner by a 45-year legal practitioner, Ramsay on Technology Transfer, 3rd Edition, covers IP basics, IP management, ownership of IP, technology valuation, and technology transfer issues and techniques. This is the most practical IP textbook on the market with its combined discussion of business and legal principles. Readers of this guidebook will be better able to protect, manage and commercialize their technology.

• Explains for non-IP lawyers and entrepreneurs complex legal and business IP concepts within a transactional setting, in focused, simplified and practical terms
• Designed to help both lawyers and business people to prudently protect, manage and commercialize technology
• Teaches the reader where the value resides in technology, and how to extract and capitalize upon it. Provides a full discussion of the newly discredited 25% rule
• Provides guidance as to the structure of royalties, including recent developments in the use of the "entire market/product" royalty base
• Because this book has been written in a "user-friendly" way, it is almost like having this senior technology lawyer mentor you with a crystallization of his 45 years of experience and understanding of intellectual property transactions

• Significant updates on the law since the last edition in 2002, with two-thirds of the book re-written in the context of today's technology and business setting
• Revised patent law section including the America Invents Act
• Revised trade secrecy section recognizing that much of new technology is protected by trade secrecy
• Updated coverage of valuation and valuation principles
• Revised review of royalty calculations addressing changing practices in the US and Canada
• Addresses critical issues on
• Negotiating a technology transfer agreement
• How to protect emerging technology
• How to avoid costly transactional mistakes

• Transactional legal practitioners working with clients on the development, protection and commercialization of emerging technology, including those involved in acquisitions - Be aware of all the critical issues and know how to deal with the specialist lawyer
• In-house counsel and entrepreneurs - Learn how the business issues in technology development, protection and commercialization tie together
• Law libraries - This is a valuable addition to any collection of IP law textbooks
• University technology transfer personnel, IP licensing agents and negotiators - Learn the best ways to transfer your client's IP