Women Rainmakers' Best Marketing Tips

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Success depends on innovative planning but brainstorming for new ideas takes valuable time. This updated edition of the classic resource, Women Rainmakers' Best Marketing Tips, provides accessible hints and practical strategies compiled by Theda Snyder, one of the recognized leaders of women rainmakers nationwide.

With this updated guide, you can learn how to develop creative marketing strategies to build your client base and discover new action plans that fit your personal style and strengthen your rainmaking skills. Learn from other lawyers who have had success in using these techniques, including valuable advice on how to:

• Implement a workable marketing plan
• Network online and in person with ease
• Develop productive professional relationships
• Advertise both selectively and effectively
• Making the pitch: preparation and asking for referrals
• Organize speaking engagements and make them work for you
• Enhance your professional image
• Choose appropriate gifts for clients
• Promote yourself within your firm
• Use e-mail and all other communications effectively, and much more

Anyone involved in marketing a legal practice can benefit from the down-to-earth advice in this book. If you are looking for a practical, realistic, and cost-effective approach to marketing, you'll find what you need to know in this trusted guide.

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