Think Like a Lawyer, Act Like an Entrepreneur

With over 30 years of experience coaching attorneys, Secker presents clear, actionable strategies for marketing and business development. The book uses humor and a conversational tone to make the concepts more palatable for lawyers who might otherwise shy away from self-promotion. Steve breaks down the process into manageable steps, encouraging small, consistent actions that lead to big results. Through relatable stories, checklists, and advice on everything from active listening to developing a niche, this book serves as a roadmap for lawyers looking to expand their practice while staying true to their authentic selves. Whether you're a seasoned attorney or just starting out, you'll find tools to enhance both your career satisfaction and success.

Praise for Think Like a Lawyer, Act Like an Entrepreneur:

""Working with Steve as our firm's rainmaking coach was a great experience....His book brings together the many valuable insights he shared with us. It is a field guide for any lawyer who is skeptical about marketing....""
-Domenic Romano, Esq., Managing Partner, Romano Law PLLC

""Hands-down the best guide to business development for the 21st century lawyer. A comprehensive playbook packed with simple, actionable advice, real-world examples, and checklists (pure gold) that will resonate even with the most uber-analytical, risk-averse attorney....""
-Elizabeth H. Munnell, J.D.

""Lawyers need to think like lawyers when practicing law; for everything else, they need to pay attention to and implement the tips Steve offers throughout this book....He captures pretty much everything you need to know to build a practice....""
-Jim Durham, Esq., Jim Durham Consulting, 3x AM Law 100 CMO, 6x C-Suite Leader, Strategic Advisor and dynamic keynote speaker

""Steve’s years of experience and successes shine through in this book. Lawyers will learn to apply practical, creative, and user-friendly strategies that will grow their practices.""
-Merry Neitlich, Founder and Managing Partner, EM Consulting

""In this refreshingly honest and down-to-earth book, Steve shares personal life lessons and hard-earned wisdom to help lawyers avoid the pitfalls he encountered along the way....If you're uncomfortable with 'selling legal services,'  I wholeheartedly recommend this book.""
-Steve Fretzin, President of BE THAT LAWYER with FRETZIN

""[A]n essential field guide for attorneys attempting to get out of their own heads and unleash the business marketing dynamo within....In his book, Steve....relays how he overcame these built-in barriers, to make himself a successful entrepreneur - the same way you can....""
-Jared D. Correia, Esq., CEO, Red Cave Law Firm Consulting

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