Rules to Speak By: Present and Persuade like the Country's Best Lawyers

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From high-stakes jury trials to crucial client pitches, a lawyer's success turns on their ability to speak persuasively. Rules to Speak By gives them science-backed techniques to do that.

This thorough guide applies to every situation in which lawyers speak—jury trials, courtroom arguments, CLE presentations, client pitches, and more. Drawing on advice from the country's best lawyers and research from cognitive psychology, the book teaches readers how to:

• Grab and hold the audience's attention
• Frame their arguments for maximum appeal
• Make their points memorable and easy to understand
• Use language designed for listeners, not readers
• Create effective visual aids
• Get the most from their voice and body language
• Connect with the audience
• Practice effectively
• Tell compelling stories
• Manage their nerves and speak with authority

To illustrate its lessons, the book uses examples from famous lawyers and cases—including Supreme Court Justices Ginsburg, Roberts, and Sotomayor; renowned lawyers like Johnny Cochran, Camille Vasquez, and Enron prosecutor John Hueston; and landmark cases like the Oklahoma City bombing trial, the George Floyd murder trial, and Google v. Oracle, among many others.

With its engaging style and concrete tips, the book is a valuable addition to your bookshelf—whether you're a law student, new associate, seasoned lawyer, or just someone curious about public speaking and persuasion.

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