IP Strategy, Valuation, and Damages

Author(s): Erin Klug (Author), Kristen L. Pursley (Author)
IP Strategy, Valuation, and Damages provides accessible and actionable information about intellectual property in a business context.

Publisher: LexisNexis

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Print Book: 1 volume, softbound 2025 Edition
$ 382.00
In Stock ISBN: 9798341729360
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eBook: epub 2026 Edition
$ 382.00
Preorder ISBN: 9798341729377 Estimated: March 13, 2026
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IP Strategy, Valuation, and Damages, provides accessible and actionable information about intellectual property in a business context. The book begins by explaining foundational elements of IP, including the different types of IP, their unique characteristics, and their relevance in business, before moving on to valuation of IP, quantifying infringement damages, and how to use IP in business strategy articulation and execution. Each topic is addressed theoretically, linking familiar business concepts and frameworks to IP, and is punctuated with illustrative examples that provide real -world context and immediacy to the discussion.

The previous edition's ISBN is 9781663356321.

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