Business Law Monographs, Volume IP4--Legal Problems in Advertising

Provides an overview of the various legal problems that may be encountered relating to a company's advertising.

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ISBN: 9780820523910
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Provides an overview of the various legal problems that may be encountered relating to a company's advertising. Topics discussed include government controls, suits by competitors, contracts with advertising agencies and media outlets, global advertising, and advertising on the Internet.

  • Also available as part of the complete 38-volume set entitled Business Law Monographs.

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