Fundamentals of Franchising - Europe
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Since by far the largest and most economically significant group of countries is the European Union, the book’s first chapter addresses the franchising-related issues that are dealt with at the EU level and are applied within each of the member states, and also by members of the European Economic Area (EEA) in broadly the same way.
Following the initial discussion of EU regulations, individual country chapters follow standard template for ease of use and reference. Topics include:
•Business overview, covering issues such as: governmental approach to business/commercial activity; business structures; banks’ support for franchising; inward investment; overview of the franchise market, and more
•Franchise trade association(s) active in that country
•Brand/know-how, including trade names, trademarks, copyrights, and others
•Employment and vicarious liability
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