Own the Map: Marketing Your Law Firm's Address Online

With the proliferation of smart phones, people are searching for "pizza restaurants near me," "ATMs near me," and, yes, even "divorce lawyer near me." It's time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset - or a liability - that must be leveraged to maximize effectiveness across all marketing efforts.

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With the proliferation of smart phones, people are searching for "pizza restaurants near me," "ATMs near me," and, yes, even "divorce lawyer near me." It's time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset - or a liability - that must be leveraged to maximize effectiveness across all marketing efforts.

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