Creating an Online Publishing Strategy for Law Firms eBook
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In Creating an Online Publishing Strategy for Law Firms, you will learn how to:
• Design a strategy to guide your firm’s publishing efforts and integrate them with your business development and branding plan.
• Choose the best platforms for your content, including blogs, newsletters, and more.
• Distribute your content through a variety of channels, from magazines and other old media to Facebook, LinkedIn, Twitter, and other new media.
• Create a publishing culture within your firm that motivates participation in and contributions to the publishing strategy.
• Measure the effectiveness of your firm’s publishing efforts, including the best metrics and tools to gauge the return on your investments.
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