Pratt's Federal Advertising and Marketing Law Guide

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Supervision of a bank's marketing program and advertising materials is a complicated task. Banks large and small face a formidable array of regulatory provisions that significantly affect advertising campaigns. Failure to comply with provisions can lead to regulatory enforcement actions as well as costly consumer suits. The Federal Advertising and Marketing Law Guide serves as both a guide and a reference source for the use of marketing, compliance, and other persons responsible for preparing or supervising financial institutions' marketing programs and advertising material.

This practical guide includes coverage of:

•   Telemarketing
•   FTC Dot Com Guidance
•   Compliance with the Children's Online Privacy Protection Act (COPPA)
•   CFPB and FTC supervision
•   UDAAP (unfair, deceptive, or abusive acts and practices)
•   Marketing of credit card add-on products
•   Webtracking

This eBook features links to Lexis Advance for further legal research options.

Table of Contents

Marketing Communications Code of Ethics Statement

Special Report: Dodd-Frank Impact on Financial Institution Marketing and Advertising

CFPB Recodification of Consumer Regulations

Chapter 1: Deposit Accounts

Chapter 2: Truth in Savings

Chapter 3: Deposit Insurance

Chapter 4: Truth in Lending

Chapter 5: Illustrations of Currency and Government Securities

Chapter 6: Endorsements

Chapter 7: Trust Funds

Chapter 8: Distribution of Credit and Debit Cards

Chapter 9: Misuse of Federal Agency Names

Chapter 10: Lotteries and Prize Promotions

Chapter 11: Community Reinvestment Act

Chapter 12: Telemarketing Sales Rule

Chapter 13: Fair Housing and Equal Credit Opportunity Advertising

Chapter 14: Nondeposit Investment Products

Chapter 15: Prescreening

Chapter 16: Miscellaneous

Chapter 17: Insurance Products

Chapter 18: Tying Restrictions

Chapter 19: Privacy

Chapter 20: Internet Advertising

Chapter 21: Sharing Information with Affiliates

Chapter 22: Unfair, Deceptive, or Abusive Acts or Practices

Table of Citations

Index