Business of Intellectual Property

Christopher M. Arena and Edward M. Carreras explain the growing importance of intellectual property assets from both legal and business perspectives, and offer strategic advice on how to manage IP assets for competitive advantage, profitability and return on investment.
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Business of Intellectual Property authored by Christopher M. Arena and Edward M. Carreras: No longer solely the domain of the legal department, strong intellectual property practices are an integral part of company operations, and require that lawyers understand the fundamentals of business practice and that business executives understand the law. In The Business of Intellectual Property, Chris Arena and Ed Carreras explain the growing importance of intellectual property assets from both legal and business perspectives, and offer strategic advice on how to manage IP assets for competitive advantage, profitability and return on investment.

Focusing on the intersection of law and business, The Business of Intellectual Property combines statutory frameworks, case law, business and legal principles of accounting and valuation, and-most impressively- multiple case studies of successful companies, to give readers the strategic vision and practical advice they need to integrate such processes into their company's operations.

With extensive experience in the legal departments of major corporations (Coca-Cola, BellSouth, AT&T) as well as firm practice at leading IP specialist Baker & Hostetler, Arena and Carreras are uniquely positioned to demystify the complicated intersection of intellectual property and the business operations upon which it is increasingly built.

Features

•   A winning combination of strategic vision and practical advice that focuses on the intersection of law and business.
•   Arena and Carreras demystify the complicated law of IP and explain how to strategically manage these assets for competitive advantage, increased profitability, and higher returns on investment.
•   Combines statutory frameworks, case law, business and legal principles of accounting and valuation, and-most impressively- multiple case studies of successful companies, to give readers the strategic vision and practical advice they need to integrate such processes into their company's operations.

Reviews

"The authors credentials shine through in The Business of Intellectual Property as they successfully weave together business and legal concepts in a way that provides an accessible resource for business managers seeking to understand the nuances of intellectual property law.

Arena and Carerras successfully elevate the discussion that began in earnest with Rembrandts in the Attic to a level that is applicable to a more mature business climate."

Shane Nichols, partner at King & Spalding

Georgia Bar Journal

"Chris Arena and Ed Carreras have brought together two critical perspectives for practicing attorneys and senior executives: the legal view of intellectual property and the strategic view of delivering customer value. Using an approach that is thorough and nuanced, they have demonstrated how companies can align business and innovation models to extract the most value from ideas."

--Steve Walton, Interim Associate Dean and MBA Program Director, Goizueta Business School, Emory University

"Chris Arena and Ed Carreras have brought together two critical perspectives for practicing attorneys and senior executives: the legal view of intellectual property and the strategic view of delivering customer value. Using an approach that is thorough and nuanced, they have demonstrated how companies can align business and innovation models to extract the most value from ideas."

--Steve Walton, Interim Associate Dean and MBA Program Director, Goizueta Business School, Emory University

"In The Business of Intellectual Property, Chris Arena and Ed Carreras materially advance our understanding of how firms extract value from innovation and intellectual property. With the use of thoughtful (and often entertaining) case studies, they demonstrate why intellectual property protection should be part of an innovation strategy linked to a strong business plan, and also why a firm's innovation strategy must recognize how particular markets value very differently various types of intellectual property."

--Roger J. Dennis, Dean, Drexel University College of Law

"The book is a fascinating read that turns the spotlight on intellectual property and makes readers eager to learn more. For those who thought intellectual property was boring, I highly recommend The Business of Intellectual Property. Its authors refute that notion with this captivating work"

-Deborah L. Rusin Research Librarian, Latham & Watkins, Chicago

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Table of Contents


SECTION I The World Evolved


CHAPTER 1 Short Stories

CHAPTER 2 The Intellectual Property Economy

SECTION II The New Capital


CHAPTER 3 Information Assets

CHAPTER 4 Using Information Assets to Create Value: Creativity, Invention and Innovation

CHAPTER 5 Attaching Intellectual Property to Information Assets

SECTION III The Strategies of Business


CHAPTER 6 Strategic Implications for Business

CHAPTER 7 Strategic Considerations in Innovation

CHAPTER 8 Linking Innovation, Business and Intellectual Property

SECTION IV Extracting the Value of Information Assets and Intellectual Property


CHAPTER 9 Elements of Intellectual Property Strategies from Successful Companies

CHAPTER 10 The Value Extraction Points--Understanding the Business Model and the Value Chain

CHAPTER 11 Extracting Value from Intellectual Property

SECTION V Creating and Capturing Value: The Goals of an Intellectual Property Strategy


CHAPTER 12 Developing a Value Creation Intellectual Property Strategy

CHAPTER 13 Implementing the Value Creation Strategy

CHAPTER 14 Acquiring Information Assets

CHAPTER 15 Protecting Information Assets

CHAPTER 16 Extracting Value from Information Assets

CHAPTER 17 Managing the Program

APPENDIX A Intellectual Property Law 101 for Business Owners

APPENDIX B Key Questions About IP That a Business Must Answer

APPENDIX C Information Asset Audit Questionnaire

APPENDIX D Intellectual Property (IP) Program Self-Assessment Tool

APPENDIX E International Considerations