Instructs corporate counsel on the legal and practical aspects of managing a trademark portfolio. Provides discussions of how to build and administer an internal trademark section, the use of trademark management software, trademark searches, registration, abandonment, and dilution.
eBooks, CDs, downloadable content, and software purchases are non-cancellable, nonrefundable and nonreturnable. Click here for more information about LexisNexis eBooks. The eBook versions of this title may feature links to Lexis Advance® for further legal research options. A valid subscription to Lexis Advance® is required to access this content.