A Rose by Any Other Name: The Importance of Word Selection in a Constructive Cross Examination [Premium]
Duration: 82 minutes
Although Juliet professed that a rose by any other name would smell just as sweet, our very own masters of cross examination, Larry Pozner and Roger Dodd, would take issue with Juliet’s assessment. Because, in their view, word choices do impact how a person feels or relates to a story. And they are not alone in their assessment. Multiple studies demonstrate that humans have a preference to words that start with letters included in their name as well as a susceptibility to be influenced by negative or positive sounding names or words. Given all that information, Larry and Roger emphasize not only the word selection but the order and structure you use to tell the story most beneficial to your client through their chapter and bundle methodology. In the program, the pair will share examples of word choice preferences and techniques to improve the structure of your cross examinations.
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