IP Strategy, Valuation, and Damages

In IP Strategy, Valuation, and Damages, Stevan Porter and Michelle Rakiec provide accessible and actionable information about intellectual property in a business context.

Publication Date: January 2019

Publisher: LexisNexis

Product Format Details
Book
SG$ 406.19
Out of Stock ISBN: 9781522183914
Oops! It looks like we're running low in stock on this title. Please contact our Customer Support team at +65 6349 0110, who will do their best help find you a copy.
In IP Strategy, Valuation, and Damages, 2017 Edition, Stevan Porter and Michelle Rakiec, with consulting editor Albert B. Kimball, provide accessible and actionable information about intellectual property in a business context. The book begins by explaining foundational elements of IP, including the different types of IP, their unique characteristics, and their relevance in business, before moving on to valuation of IP, quantifying infringement damages, and how to use IP in business strategy articulation and execution. Each topic is addressed theoretically, linking familiar business concepts and frameworks to IP, and is punctuated with illustrative examples that provide real -world context and immediacy to the discussion.

Chapter 1 Introduction to Intellectual Property

Chapter 2 The Role of Intellectual Property in Society

Chapter 3 Principles of Intellectual Property Valuation

Chapter 4 Intellectual Property Infringement and Damages

Chapter 5 Strategic Management of Intellectual Property

Chapter 6 Managerial Uses of Intellectual Property

Chapter 7 Variables Affecting Intellectual Property Management

Featured Authors