New Zealand Law for Marketers, 2nd Edition

Written by an author team specialising in commercial law, marketing, and advertising, this book presents the full, relevant body of New Zealand law concisely and in a format accessible to students, business owners, and managers.

New Zealand Law for Marketers has been arranged to reflect the sequence of the entire marketing process, from market intelligence leading to product concept, then launch, and marketplace activity, in an increasingly global online market space. The book retains the broad introductory approach and clarity of language of earlier editions. Fully updated, it includes a expanded coverage of the topic of law and social media - critical to the online marketing presence of most organisations. The "Further reading" section at the end of each chapter has been revised to include up-to-date, books, articles, and references.

Aimed at students studying marketing, New Zealand Law for Marketers will also be a useful text for marketing professionals and the wider business law audience, including general law practitioners.