New Zealand Law for Marketers, 2nd Edition

Dr Richard J Varey is a professor of marketing at the Waikato Management School, University of Waikato. His scholarly project is “Marketing in and for a sustainable society”. He has published conceptual and review articles widely in international research journals. As well as New Zealand Law for Marketers, he has co-edited Internal Marketing: Directions for Management (Routledge) and Humanistic Marketing (Palgrave Macmillan), and authored Marketing Communication: Principles and Practice (Routledge) and Relationship Marketing: Dialogue and Networks in the E-Commerce Era (Wiley). He serves on editorial boards for a number of scholarly journals, and is a member of the expert panel of TechCast, the virtual technology forecasting think tank.

Andrea Bather is a lecturer in commercial law in the Department of Accounting, Waikato Management School, University of Waikato. She holds a Bachelor of Laws from Canterbury and a Master of Laws (First-class honours) from Waikato University, and is enrolled in a doctoral programme with the Graduate School of Business and Law, Royal Melbourne Institute of Technology. Her research focuses on governance, corporate social responsibility and ethics, and she teaches commercial and corporate law papers, as well as audit. Andrea is a qualified lawyer holding a current practising certificate, and is part of the Branch Council for the Waikato Bay of Plenty Branch of the New Zealand Law Society.

Bram van Melle holds an LLB and an LLM from Victoria University, where he later became a senior lecturer in the Commercial Law group of the Commerce Faculty. He went into private practice in Auckland in 2001, first with Chapman Tripp, where he specialised in intellectual property matters, and then at Maclean Law (a successor firm to Andersen Legal and Ernst & Young Law), where he acted on a wide range of corporate and commercial matters, including significant cross-border and restructuring work. He is now a senior lawyer with the new Auckland Council advising on commercial, corporate, public law and governance matters.

Fabrice Desmarais is a senior lecturer in the Department of Management Communication at the University of Waikato, and holds a PhD from the University of Waikato. He teaches in the areas of advertising creativity, online advertising/branding, corporate communication and management communication. His main area of research is advertising and culture. His work is multi-methodological and interdisciplinary, connecting advertising research with other fields and issues, such as sport (endorsement and commentary), law (self-regulation of advertising), tourism (advertising as tourism space) and sustainability. He has experience working in the French advertising industry and maintains various connections in the New Zealand and French advertising industries.

Jagdeep Kaur Singh-Ladhar is an assistant lecturer at the Waikato Management School, University of Waikato. She teaches commercial law, law of business enterprises, taxation and business law, ethics, sustainability and the Treaty of Waitangi papers as part of the programme undertaken by accounting majors for the BMS and BBA degrees. Her areas of research include commercial law, sustainability and environmental law. She is a barrister and solicitor of the High Court of New Zealand and a member of the New Zealand Law Society. She holds a BA/LLB, a BA (Hons) and an LLM.

Susan Corbett is an associate professor in the Business School at Victoria University of Wellington, where she teaches an honours course in e-commerce law; commercial law for the MBA; and undergraduate papers in e-commerce law, marketing law and contract law. Her research is focused on copyright law and digital culture, online privacy law and cyber-law more generally. She has published widely and presented papers at many international conferences. She is currently a member of an international research team, funded by the Australian Research Council, that aims to create a playable history of Australasian digital games for industry, community and research purposes. She is a founder member and general secretary of the newly formed Asian Pacific Copyright Society, an associate of the Arbitrators’ and Mediators’ Institute of New Zealand and a member of InternetNZ. Prior to her academic career, Susan Corbett worked as a solicitor in London, and she has also been admitted as a barrister and solicitor in New Zealand.