LinkedIn for Lawyers: Connect, engage and grow your business, 2nd edition

Stop thinking about LinkedIn as a social network, and start thinking about it as a marketing network. LinkedIn is a powerful tool in an ever-changing online landscape, and can be effectively leveraged to help achieve business development and marketing goals.

This practical guide is a thorough update to LinkedIn for Lawyers: Connect, engage and grow your business 1^st edition, and is a vital resource for any lawyer who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.

This book provides guidance and practical examples on how to:

• Build and raise your profile
• Manage your reputation
• Build your knowledge base and keep up-to-date with key issues in your area(s) of expertise
• Position yourself as an expert in your field
• Generate new business
• Keep in touch with, and engage with, your existing clients and referrers
• Research clients, prospects and competitors
• Meet and engage with prospects, potential referrers, colleagues and peers
• Get the right people into your sales funnel

This updated edition also includes a reference guide to leveraging other social media for your business, including Facebook, Twitter and Pinterest.