Stop thinking about LinkedIn as a social network, and start thinking about it as a powerful tool you can use, alongside your existing initiatives, to achieve your goals more quickly or more easily. This practically written guide is a vital tool for any accountant who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.
LinkedIn for Accountants also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.
Related Titles
• Elliffe and Marr, LexisNexis Key Cases: Tax, 2012
• Kelly and Kelly, Garrow and Kelly Law of Trusts and Trustees, 8th ed, 2022
• Fisher and Moses, Understanding Accounting Principles, 7th ed, 2014
Kirsten Hodgson has 15 years’ legal marketing experience, which includes working in the business development and marketing team for the Finance and Capital Markets Practice at Clifford Chance in London, and as Marketing Manager at Minter Ellison Rudd Watts with special responsibility for practice group and industry sector development.
She set up Kaleidoscope Marketing in 2004, providing marketing, lead generation and consulting services to the legal and professional services sectors. Approximately 80% of her business involves working with lawyers and barristers, including helping clients get started with LinkedIn, and creating and maintaining social media strategies for generating work. Kirsten also runs webinars and online courses on leveraging LinkedIn for business.