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Marketing and Advertising Regulatory Guide for Credit Unions

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The Easiest Way for Credit Unions to Keep Every Marketing Effort and Product in Compliance.

Both your members and your examiners want more. Members want more products and services, like share draft accounts, ATMs, home credit union services, and other new services. Meanwhile, Congress and the regulators have given you a lot more consumer rules and regulations to follow, and a lot more attention is being paid to how well you comply.

With so much at stake, you'll want to be sure you're working within the rules when you develop new products and advertise your services to members and potential members. That's the only way to avoid costly and embarrassing compliance problems later.

Marketing and Advertising for Credit Unions can help you do just that. It's a unique manual that approaches compliance the way you do – by the products and services you offer. The manual is arranged by product with every regulation that affects a specific product explained in terms of what you have to do to offer the product and stay in compliance.

Subscribers will receive a downloadable file containing editable forms

Editable Documents

The publication subscription includes downloadable files delivered through the LexisNexis® Store download center. The downloadable files include the following features:

•  The entire publication is provided in a Folio infobase, offering a robust search engine and the ability to jump from one search match to the next through the entire publication. The Table of Contents for the entire publication can be viewed side-by-side with the text.

•  Editable Microsoft® Word files are included in the Folio infobase and can be downloaded and customized. The Word files are fully formatted and will be updated to reflect changes made in corresponding text sections of the publication. Word files are provided for a variety of documents, including exhibits, checklists, sample policies, sample procedures, sample audits, questionnaires, and model forms.

This publication includes editable Word files for the following documents:

No.        Title
     1.1         Permissible Transactions
2.1         Regulation E — Appendix A — Model Disclosure Clauses
2.1A      Model Form A-7 — Model Clauses for Financial Institutions Offering Payroll Card Accounts (12 CFR 1005.18(c))
2.2         Model Forms for Error Resolution
2.5         NCUA Model Form B-1 — Model Clauses for Account Disclosures
2.7         NCUA Model Form B-8 — Sample Money Market Share Account Disclosures
2.8         NCUA Model Form B-2 — Notice of Change in Terms of Account
2.10       U.S. Treasury Sample Notice to Members Regarding Customer Identification
2.11       C-5A — Substitute Check Policy Disclosure
2.12       Model Form A-6 — Model Clauses for Authorizing One-Time Electronic Fund Transfers Using Information from a Check (Sec. 1005.3(b)(2))
2.13       Model Form A-8 — Model Clause for Electronic Collection of Returned Item Fees (Sec. 1005.3(b)(3))
2.32       Model Form A-36 — Model Form for Error Resolution and Cancellation Disclosures (Long) (§ 1005.31(b)(4))
2.33       Model Form A-37 — Model Form for Error Resolution and Cancellation Disclosures (Short) (§ 1005.31(b)(2)(iv) and (b)(2)(vi))
5.1         NCUA Model Form B-7 — Sample Share Draft Account Disclosures
10.1       Notice to Cosigner — NCUA § 706.3(b)(1)
10.2       Form C-1 — Sample Notice of Action Taken and Statement of Reasons
10.3       Form C-2 — Sample Notice of Action Taken and Statement of Reasons
10.4       Form C-3 — Sample Notice of Action Taken and Statement of Reasons (Credit Scoring)
10.5       Form C-4 — Sample Notice of Action Taken, Statement of Reasons, and Counterofferv 10.6       Form C-5 — Sample Disclosure of Right to Request Specific Reasons for Credit Denial
10.13     Appendix C Model Notices
13.11     Public Guidance Document Consumer Disclosure for Voluntary Escrow Account Payments
17.4       Flood Insurance Notice — NCUA Part 760
17.5       Closed-End Model Clauses
17.6       MS-3(A) — Model Form for Force-Placed Insurance Notice Containing Information Required By § 1024.37(c)(2)
17.7       MS-3(B) — Model Form for Force-Placed Insurance Notice Containing Information Required By § 1024.37(d)(2)(i)
17.8       MS-3(D) — Model Form for Renewal or Replacement of Force-Placed Insurance Notice Containing Information Required By § 1024.37(e)(2)
17.9       Appendix MS-4 — Model Clauses for the Written Early Intervention Notice
17.10     H-4(C) — Variable-Rate Model Clauses
19.2       Short-Form Notice
19.3       Long-Form Notice

Authors / Contributors

Table of Contents

Table of Contents

Part I: Accounts/Quick Reference Guide


Chapter 1   Share Accounts


Chapter 2   Notice and Disclosure Requirements: Share Accounts


Chapter 3   Advertising Share Accounts


Chapter 4   Share Draft Accounts


Chapter 5   Notice and Disclosure Requirements: Share Draft Accounts


Chapter 6   Advertising Share Draft Accounts


Chapter 7   Share Certificate Accounts


Chapter 8   Notice and Disclosure Requirements: Certificate Accounts


Chapter 9   Advertising Certificate Accounts


Part II: Loans/Quick Reference Guide


Chapter 10   Product Design, Notice and Disclosure Requirements: Open-End Credit


Chapter 11   Advertising Open-End Credit


Chapter 12   Advertising Credit Cards


Chapter 13   Product Design, Notice and Disclosure Requirements: Home Equity Plans


Chapter 14   Advertising Home Equity Plans


Chapter 15   Product Design, Notice and Disclosure Requirements: Closed-End Credit and Consumer Leasing


Chapter 16   Advertising Closed-End Credit and Consumer Leasing


Chapter 17   Product Design, Notice and Disclosure Requirements: Real Property Loans


Chapter 18   Advertising Closed-End Credit: Real Property Loans


Part III: Other Services, and Naming and Pricing Account and Loan Products


Chapter 19   Electronic Services


Chapter 20   Naming Products


Chapter 21   Pricing Products


Exhibits