Lexis Nexis IP Strategy, Valuation, and Damages
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Product description
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IP Strategy, Valuation, and Damages, provides accessible and actionable information about intellectual property in a business context. The book begins by explaining foundational elements of IP, including the different types of IP, their unique characteristics, and their relevance in business, before moving on to valuation of IP, quantifying infringement damages, and how to use IP in business strategy articulation and execution. Each topic is addressed theoretically, linking familiar business concepts and frameworks to IP, and is punctuated with illustrative examples that provide real -world context and immediacy to the discussion.
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Featured Authors
Kristen L. Pursley
As managing shareholder of The Dobrusin Law Firm, Kristen Pursley is dedicated to achieving the objectives and vision of the firm and its clients, and in bringing out the best in those around her. Her steadfast belief in the exceptional work provided by the firm and her fellow shareholders supports her in leading important development initiatives that result in increased client loyalty and satisfaction.
In her private practice, Kristen advises on patent, trademark, and copyright prosecution and agreements. She is appreciated for her practical approach to problem-solving and drive to exceed client expectations on every matter, every day. Among Kristen’s clients are tier-one suppliers for the automotive industry, medical diagnostic and device manufacturers, and consumer product and packaging producers, with whom Kristen communicates at all levels of sophistication.
Table of contents
Chapter 1 Introduction to Intellectual Property
Chapter 2 The Role of Intellectual Property in Society
Chapter 3 Principles of Intellectual Property Valuation
Chapter 4 Intellectual Property Infringement and Damages
Chapter 5 Strategic Management of Intellectual Property
Chapter 6 Managerial Uses of Intellectual Property
Chapter 7 Variables Affecting Intellectual Property Management
