IP Strategy, Valuation, and Damages

IP Strategy, Valuation, and Damages provides accessible and actionable information about intellectual property in a business context.
Publisher: LexisNexis
Print Book :Print Book
2023 Edition
$332.00
Quantity
In Stock
ISBN: 9781663356321
Publisher: LexisNexis
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Product description

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IP Strategy, Valuation, and Damages, provides accessible and actionable information about intellectual property in a business context. The book begins by explaining foundational elements of IP, including the different types of IP, their unique characteristics, and their relevance in business, before moving on to valuation of IP, quantifying infringement damages, and how to use IP in business strategy articulation and execution. Each topic is addressed theoretically, linking familiar business concepts and frameworks to IP, and is punctuated with illustrative examples that provide real -world context and immediacy to the discussion.

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Table of contents

Chapter 1 Introduction to Intellectual Property

Chapter 2 The Role of Intellectual Property in Society

Chapter 3 Principles of Intellectual Property Valuation

Chapter 4 Intellectual Property Infringement and Damages

Chapter 5 Strategic Management of Intellectual Property

Chapter 6 Managerial Uses of Intellectual Property

Chapter 7 Variables Affecting Intellectual Property Management