Telephonic CLE for "Ads That Should Not Have Run: How to Avoid the Legal Pitfalls in Creating Ads" (PDF)

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ISBN: 9781422475836
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Join James B. Astrachan and Donna M.D. Thomas, authors of The Law of Advertising and Mass Communication, for a web CLE presentation of their popular seminar "Ads That Should Not Have Run: How to Avoid the Legal Pitfalls in Creating Ads." For video previews and highlights of this Webinar and actually see some of these ads, please click here.

Whether you are directly involved in the advertising industry or simply interested in viewing the most popular and humorous ads that parodied famous brand names, this is not the traditional CLE session. "Ads That Should Not Have Run: How to Avoid the Legal Pitfalls in Creating Ads." contains the actual ads that got the advertiser sued or would have -- if the advertisement had not been refused clearance by counsel. There is an interesting story behind each ad shown, not to mention a legal issue or two.

This CLE presentation includes

  • Privacy, right of publicity
  • Trademarks
  • Use of a competitor's trademark
  • Copyright
  • False advertising
  • Bad taste (not actionable, but job threatening)

    Customers and prospects who purchase this Expert Commentary CLE session from LexisNexis will:
  • Attend a Telephonic/web session with James B. Astrachan and Donna M.D. Thomas covering their expert commentary along with how to find all the necessary information on LexisNexis. This session is worth 1 hour of CLE credit for the states listed below*.
  • Understand how taking advantage of brand recognition can lead to potential legal downfalls for manufacturers who decide to parody well-known products.
  • Learn how to identify and steer clear of common mistakes that occur during the creative process in advertising and could lead to lawsuits down the line.
  • Receive their own copy of the Emerging Issue Analysis Anheuser-Busch, Inc. v. VIP Products, LLC and Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC.

    As of December 1, 2009, the revised Guides Concerning Use of Endorsements and Testimonials in Advertising published by the Federal Trade Commission (FTC) will be in effect. The "Guides" are attracting significant attention because they require that an endorsement must reflect "the honest opinions, findings, beliefs or experience of the endorser, and must alert the consumer to any material connection between any endorser." To find learn more about the FTC's definition of who is an endorser and its disclosure requirements to prevent consumer deception, please click here

    *NOTE: This session is eligible for 1 hour of CLE credit in the states listed below.
    Alabama, Alaska, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Iowa, Kentucky, Louisiana, Maine, Minnesota, Missouri, Montana, Nevada, New Hampshire, New York*, North Carolina, Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin

    *CLE credit only available for experienced attorneys in New York. NY Attorneys must have 32 Live, In-person CLE hours completed before they can take telephonic/webinar CLE training.

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