Katharina Wurm and Marco Hero on codification of franchises and license transactions (PDF)
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Franchising is a method for companies to enter foreign markets. The definition of franchising means that a person called the franchisor licenses the right to use his brand with a system of know-how for fees. This triggers risks for both parties. Many countries have franchise laws regulating aspects of franchising. This article will explore the variations for regulating franchising in several jurisdictions.
Katharina Wurm received her law degree in 2008. Since then she focuses her practice on franchising, distribution and intellectual property law. She advises both local and international clients on all matters concerning distribution law and intellectual property, especially trademark law, and has assisted numerous clients to develop their national and international trademark portfolios. Katharina Wurm is member of the GRUR (Deutsche Vereinigung fur Gewerblichen Rechtsschutz und Urheberrecht e.V.) and speaks English and Spanish.
Marco Hero is managing partner in the Munich office of PFP Rechtsanwalte. His practice focuses on international distribution and franchise matters as well as compliance issues in these fields. Marco chairs the ICC Task Force Franchising and served many years as officer of the IBA Committee International Franchising. He publishes frequently on distribution and franchising, including his book "International Franchising - A practioner's guide.
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