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Bank Marketing and Advertising Regulatory Compliance Service

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This manual helps you keep your marketing efforts in line with the requirements, no matter how often the rules change. Each product has its own tabbed section, with all the rules and regulations that impact that product clearly discussed. And every consumer product a bank can offer is included, so you’re never at a loss for answers on what you can and can’t do in your marketing efforts. For example, if you have questions about NOW accounts, just look them up and you’ll find all the pertinent regulations right there. Plus, the manual is periodically updated so whether you want to offer a new product, or keep offering an old favorite, you’ll always have the most current rules for that product at your fingertips.

•  Comprehensive — You get all the rules and regulations for every consumer product in one place.
•  Easy to use — Organized by product so you can find answers quickly.
•  Essential product development aid — Know the limits as you develop and price new products.
•  Clearly written — Straightforward explanations, examples, and guidelines make it easier to apply the rules without confusion.
•  Current — Periodic Updates help you minimize compliance risk for both new and existing products.

eBook and Print subscribers will receive access to a downloadable file containing editable forms.
The eBook versions of this title feature links to Lexis Advance for further legal research options.

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Table of Contents

Table of Contents


Part I: Deposits/Quick Reference Guide


SAVINGS ACCOUNTS


Chapter 1:  Account Features: Savings Accounts


Chapter 2:  Notice and Disclosure Requirements: Savings Accounts


Chapter 3:  Complying with Advertising Regulations: Savings Accounts


CHECKING ACCOUNTS


Chapter 4:  Account Features: Checking Accounts


Chapter 5:  Notice and Disclosure Requirements: Checking Accounts


Chapter 6:  Complying with Advertising Regulations: Checking Accounts


NOW AND ATA ACCOUNTS


Chapter 7:    Account Features: NOW and ATA Accounts


Chapter 8:    Notice and Disclosure Requirements: NOW and ATA Accounts


Chapter 9:    Complying with Advertising Regulations: NOW and ATA Accounts


TIME DEPOSITS AND CLUB ACCOUNTS


Chapter 10:  Account Features: Time Deposits and Club Accounts


Chapter 11:  Notice and Disclosure Requirements: Time Deposits and Club Accounts


Chapter 12:  Complying with Advertising Regulations: Time Deposits and Club Accounts


Volume 2


Part II: Loans/Quick Reference Guide



OPEN-END CREDIT



Chapter 13:  Product Design and Notice and Disclosure Requirements for Open-End Credit


Chapter 14:  Advertising Rules for Open-End Credit


Chapter 15:  Advertising Rules for Open-End Credit: Credit Cards


Chapter 16:  Product Design and Notice and Disclosure Requirements for Open-End Credit: Home Equity Plans


Chapter 17:  Advertising Rules for Open-End Credit: Home Equity Plans


CLOSED-END CREDIT


Chapter 18:  Product Design and Notice and Disclosure Requirements for Closed-End Credit and Consumer Leasing


Chapter 19:  Advertising Rules for Closed-End Credit and Consumer Leasing


Chapter 20:  Product Design and Notice and Disclosure Requirements for Closed-End Credit: Residential Property Loans


Chapter 21:  Advertising Rules for Closed-End Credit: Residential Property Loans


Part III: Safe Deposit, Night Depository, Electronic Services, Cash Management, and Brokerage


Chapter 22:  Electronic Services


Chapter 23:  Designing and Advertising Safe Deposit Facilities, Night Depository Facilities, and Securities Brokerage Activities


Part IV: Naming, Pricing, and Handling Complaints


Chapter 24:  Naming Products


Chapter 25:  Pricing Products


Chapter 26:  Handling Complaints