In the Court of Public Opinion: Winning Strategies for Litigation Communications

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Whether you're a lawyer at an outside law firm, corporate counsel, a publicist, a business executive or a senior communications professional, you need a system for managing communications during litigation, to ensure that you "win" this critical battle.

Waiting until a case "blows up" is probably the worst time to begin communications planning during litigation, although in reality that is when the first call or e-mail usually comes. Yet smart lawyers, clients, and their advisors now realize that litigation communications (or litigation public relations, as it’s also known) is, at its core, a litigation management function - as important to the case as any other element of modern litigation practice: legal research, expert opinion, investigations, document management, jury consulting, you name it. In this era of instantaneous communications, if you are not planning for effective communications in legal matters before a case is filed (or worse, "blows up"), the damage can be quick and irreversible. Manage the crisis, or it will end up managing you.