The Lawyer's Guide to Marketing on the Internet

Choose a mix of tools that will measurably move the needle using the advice in The Lawyer’s Guide to Marketing on the Internet.

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eBook:epub
4th Edition
ISBN: 9781634257381
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$84.95
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eBook:mobi
4th Edition
ISBN: 9781634257381
In Stock
Price
$84.95
Best value
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Product description

Transform your website, e-mail, social media, and overall online marketing strategy! Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer’s Guide to Marketing on the Internet, Fourth Edition. Look inside to learn about:

•   Internet marketing strategies and how to build your own plan
•   Content marketing that targets and speaks to your desired audiences
•   Today’s websites—from “must do…” to “definitely don’t…”
•   The Ten Foundational Best Practices for law firm websites
•   The latest survey of the AmLaw 100 websites
•   Today’s technologies and platforms
•   Website timelines, budgets, hosting, and contracts
•   Announcing, growing, and promoting your website
•   Mobile sites—so critical today!
•   Social media ins and outs
•   E-mail marketing
•   Multimedia content including videos, podcasts, and webinars
•   Search engine optimization (SEO)
•   Website vendors and other consultants
•   Analytics and measuring your ROI
•   The ethics of client development using technology and the Internet

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